For one week the NFL’s notoriously stringent uniform policy will give players the opportunity to promote causes that are dear to their hearts through their cleats.
Carolina Panthers tight end Greg Olsen wrote a piece for The Players Tribune telling the very personal story of his son’s battle with hypoplastic left heart syndrome and the cleats that he’ll be wearing Sunday representing the HEARTest foundation he started to help families going through the same thing.
Inspired by his son's strength, @gregolsen88 is wearing his heart on his cleats –> https://t.co/GV5VoBzLnR #MyCauseMyCleats pic.twitter.com/gK1OaTrksa
— The Players' Tribune (@PlayersTribune) November 30, 2016
ESPN’s beat writer for the Panthers, David Newton, shared the story this morning with a title that was a little misleading (deemed “click bait” by fans) and Greg Olsen replied.
Greg Olsen on cause cleats: 'I don't do the Cam thing' – via @ESPN App https://t.co/Cu4uLJLohm
— David Newton (@DNewtonespn) December 1, 2016
Catchy headline David- I don't wear shoes that aren't worn in typically. Don't mislead people https://t.co/EYYYvcVQnG
— Greg Olsen (@gregolsen88) December 1, 2016
I must admit, when I saw the title it gave me pause also. Â It seemed controversial.
Twitter caught on to the exchange and hilariously responded.
@gregolsen88 @DNewtonespn @espn pic.twitter.com/NKU0Fe7YRO
— tommy (@TommyFromNC) December 1, 2016
@gregolsen88 @DNewtonespn @espn pic.twitter.com/YCrNim6HL3
— El Dutch Snyds (@eldutchsnyds) December 1, 2016
@gregolsen88 @DNewtonespn @espn pic.twitter.com/I0zAf7KYWw
— Tarheellife (@sjackson1271) December 1, 2016
As a writer and publication owner I know that revenue is all in the clicks and while I don’t see anything wrong with enticing titles, I’ve got to side the the fans on this one. Â The title was total click bait.
Newton did apologize to Olsen and cleaned up his original title.
No intent to mislead. Great cause. Here you go: Greg Olsen ditching his worn-in cleats for a cause https://t.co/98kttjpBUA
— David Newton (@DNewtonespn) December 1, 2016
