Often, media pundits and personalities are given the task of debating and inviting hot takes for reactions and click bait. No matter how bad the opinions are, their job is to embrace debate on national platforms in order to drive ratings.
Recently, former NBA player and Duke star J.J. Redick spoke on ESPN’s ‘First Take’ and feuded with controversial radio show host Chris Russo, who is known to speak unfavorably about the “new age athlete.” Russo, who stated numerous times his distain for athletes dancing, suggested players need to “shut up and dribble.”
Without hesitation not only did JJ Redick check Chris Russo, but also educated him on the racial undertones of his statement. Redick is not afraid to speak the truth and is authentic and raw – something that NBA players, fans and media personalities love about him.
Redick is unwilling to bite the bait. If the take is nonsense, he does not hold back with letting you know your thought or opinion is bogus – something some sports’ host are scared to do due to potential retaliation from higher ups.
ESPN desperately needs J.J. He is a breath of fresh air the brand needs and has no problem taking so-called basketball analysts to the wood shed for their outrageous takes. Viewers know and appreciate who is keeping it real, and they value it.