Tar Heel star quarterback Sam Howell has inked his first endorsement deal.
Wednesday after completing his ACC Kickoff media duties, the Heisman hopeful announced via instagram that his first brand partner under the new name, image and likeness rules is Bojangles.
“It’s Bo Time!! — Pumped to announce my first brand partner will be @bojangles! From charity events to community fundraising, Bojangles shares my passion for impacting the community with organizations like @table_nc
Excited to share the season long collaborations we have planned! #
Sam threw Carolina Blitz a little hint of his future announcement when we asked him to choose between Bojangles and Popeyes for a Versus feature we will be posting.
“I gotta answer Bojangles. I love Bojangles, they’ve been my go-to spot. So, definitely Bojangles. It’s funny you ask that question…”
No word yet on how much the partnership is worth.