What do you do when you’re broke and your laptop is on the fritz, but your flow is so hot you have to record a mix-tape for the people? You go to the Apple Store of course.
That’s exactly what Brooklyn rapper Prince Harvey did for four months as he recorded a full album right in the Soho Apple location.
“It wasn’t my plan to record this at the Apple Store. First, my computer died. Then my external [hard drive] died,” Harvey told the Daily Beast. “New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot.’ ”
Harvey said he dodged the store’s end-of-day policy of wiping its display computers’ memory by hiding files in the devices’ trash.
He said he also relied on e-mail and a thumb drive to store his work.
It usually did the trick.
But “one time, there was a fire drill, and I was trying to save my work, and this lady came over and disconnected the thumb drive while it was saving,” he lamented.
Harvey said that while he’s grateful to the pair of Apple workers who looked the other way while he belted out his tunes, he wants to keep them anonymous.
The Apple Store used to be like my second home. I did an entire album there. A lot of ppl started talking about it but honestly I never thought it'd be what it is. I just wanted to make music and frankly the idea to do it at the Apple Store was my friend Gordon's after I lost my computer, but I'm glad I listened to him. The album is called PHATASS (acronym for Prince Harvey At The Apple Store Soho) and I'm releasing it on July 6th #nyc #applestore #genius #princeharvey ???? @matthewnarvin
If this isn’t an awesome story about determination and perseverance, I don’t know what it is. Now, does Prince Harvey spit that hot fire? You’ll have to be the judge of that. His mix-tape PHATASS, which stands for Prince Harvey at the Apple Store Soho, drops July 26th.