Yes, you read the title correctly. The popular Nickelodeon character, SpongeBob SquarePants, will sponsor the May 9th Sprint Cup Series Race at Kansas Speedway.
Nickelodeon today announced that it is the entitlement sponsor of the NASCAR Sprint Cup Series race on Saturday, May 9 at Kansas Speedway dubbed the SpongeBob SquarePants 400. The SpongeBob SquarePants 400, which will be broadcasted on 7:30 p.m. ET on FOX Sports 1, will feature a weekend of Bikini Bottom-themed activities and fun for the entire family.
“The SpongeBob SquarePants 400 gives Nickelodeon the opportunity to expand its relationship with NASCAR, while working with a best-in-class track to give fans a unique, engaging and high-quality race experience that the whole family can enjoy,” said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon Group. “Nickelodeon has embarked on some great initiatives with NASCAR over the last 10 years, sponsoring and participating in marquee racing events that have resonated with motorsports fans across the country.”
Now this news is sure to make Squidward happy – Mr Krabby Patty…not so much.