I can’t figure out if this is desperate or creatively smart.
Thorntons program benefits new athletics facility http://t.co/flTDhViK8Q Make a donation to @GoCards at the gas pump. pic.twitter.com/NB4GS4IPyA
— Bryan B. Blair (@BtotheBlair) October 23, 2014
$.50 isn’t a terrible amount of money to ask for. I’m sure they’re going for volume here. I wonder how successful this campaign will be. If my college did this I’d donate the 50.
H/T: No Guts No Glory